CREATING A GRASS ROOTS MOVEMENT FOR ADIDAS.
Public Label launched adidas Tango League, an entire community and live tournament platform that brought cultural partners in music, art, and fashion together. adidas already had their Tango clothing line. The Tango League gave it a bigger purpose. We’re turning kids into sports heroes by giving rise to adidas and the game’s popularity in urban environments across LA, NYC, and the nation. Sometimes the best way to promote a brand is to change the world!