01

a hack for measuring marketing performance

01

sharpen your brand proposition

01

new brand identity

01

independents unite

01

new client partnership

01

one on one

02 News
03 about

At Public Label, our mission is to help brands recognize and align with consumer’s motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.

shopper
shopper

The retail category changes constantly and while some people would find this a little maddening – we think it’s a total blast. From creating multi-brand events to helping brands win the digital space, our seasoned shopper experts can do everything to blow your brand up.

experiential

We bleed experiential. Not really, but well…you get the point. We reach beyond data to create disruptive experiences people aren’t soon to forget. Because like they say, actions always speak louder than words.

experiential
brand advertising
brand advertising

Car nuts. Corgi lovers. Adults who paint-by-numbers. Meet the integrated agency created to hack into the cultures of today’s world. When we unlock groups of people who share interests, we shake up brands.

meet the team

brian kittelson

CEO

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills where he built their shopper marketing organization and grew some of the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

brian kittelson

CEO

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills where he built their shopper marketing organization and grew some of the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

erica calhoun

svp, head of experiential

Erica creates memorable moments for our team and our clients and has had a career full of her own. She joined the agency from Dentsu Aegis’ MKTG where she led their experiential division, chaired their DE&I Council and worked with clients like Microsoft, Pillsbury, AT&T, Google, Wells Fargo and Pepsi. She helped launch the WNBA, is a Hall of Fame member, was a Billboard finalist with Drake and a track and field Athlete of the Decade. When she’s not spending her free time serving on boards, building communities or making playlists she’s attending live events herself. Did someone say Beyonce?

erica calhoun

svp, head of experiential

Erica creates memorable moments for our team and our clients and has had a career full of her own. She joined the agency from Dentsu Aegis’ MKTG where she led their experiential division, chaired their DE&I Council and worked with clients like Microsoft, Pillsbury, AT&T, Google, Wells Fargo and Pepsi. She helped launch the WNBA, is a Hall of Fame member, was a Billboard finalist with Drake and a track and field Athlete of the Decade. When she’s not spending her free time serving on boards, building communities or making playlists she’s attending live events herself. Did someone say Beyonce?

matt rader

SVP, Integrated Marketing & Analytics

There’s no one who understands client needs like someone who has walked in their shoes. Matt has spent 20 years in those shoes at Energizer, Playtex, Edgewell Personal Care and Bestfoods. He’s won Effies, launched a Schick shaving brand that delivered 80% incrementally to the franchise and has numerous innovations still on the shelves today. As a result, he masterfully creates solutions that meet the needs of both sales teams and retail buyers and ultimately delivers incremental growth for his clients.

matt rader

SVP, Integrated Marketing & Analytics

There’s no one who understands client needs like someone who has walked in their shoes. Matt has spent 20 years in those shoes at Energizer, Playtex, Edgewell Personal Care and Bestfoods. He’s won Effies, launched a Schick shaving brand that delivered 80% incrementally to the franchise and has numerous innovations still on the shelves today. As a result, he masterfully creates solutions that meet the needs of both sales teams and retail buyers and ultimately delivers incremental growth for his clients.

carey mason

diversity & inclusion advisor

As one who has felt the impact of race throughout his life and reaped the benefits of his family enabling him to be a first-gen college graduate, Carey became a DEI professional after a successful career as a senior global executive for ADP. He looks at our processes and practices through a DEI lens to keep us advancing our efforts to maximize opportunities for diverse employees and recognize the impact the work we create has on the world at large. He currently serves on a number of boards including Out Boulder County who received critical acclaim and a CDC grant for their work getting COVID-19 vaccines to the LGBTQ+ community.

carey mason

diversity & inclusion advisor

As one who has felt the impact of race throughout his life and reaped the benefits of his family enabling him to be a first-gen college graduate, Carey became a DEI professional after a successful career as a senior global executive for ADP. He looks at our processes and practices through a DEI lens to keep us advancing our efforts to maximize opportunities for diverse employees and recognize the impact the work we create has on the world at large. He currently serves on a number of boards including Out Boulder County who received critical acclaim and a CDC grant for their work getting COVID-19 vaccines to the LGBTQ+ community.

erin keller

VP, New Business Development

Accomplished in New Business Development and Operations, Erin’s behind-the-scenes knowledge has proven to be an invaluable asset in developing long-term relationships between her clients and the top Marketing agencies she has worked with.  The years spent with top Marketing agencies has helped Erin consult with her clients to determine the best approach for their business which ultimately leads to creating award-winning campaigns that move quickly to market.  With a background across a wide range of categories, Erin brings unique approaches to ways of working.

erin keller

VP, New Business Development

Accomplished in New Business Development and Operations, Erin’s behind-the-scenes knowledge has proven to be an invaluable asset in developing long-term relationships between her clients and the top Marketing agencies she has worked with.  The years spent with top Marketing agencies has helped Erin consult with her clients to determine the best approach for their business which ultimately leads to creating award-winning campaigns that move quickly to market.  With a background across a wide range of categories, Erin brings unique approaches to ways of working.

brian kittelson

CEO

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills where he built their shopper marketing organization and grew some of the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

brian kittelson

CEO

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills where he built their shopper marketing organization and grew some of the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

erica calhoun

svp, head of experiential

Erica creates memorable moments for our team and our clients and has had a career full of her own. She joined the agency from Dentsu Aegis’ MKTG where she led their experiential division, chaired their DE&I Council and worked with clients like Microsoft, Pillsbury, AT&T, Google, Wells Fargo and Pepsi. She helped launch the WNBA, is a Hall of Fame member, was a Billboard finalist with Drake and a track and field Athlete of the Decade. When she’s not spending her free time serving on boards, building communities or making playlists she’s attending live events herself. Did someone say Beyonce?

erica calhoun

svp, head of experiential

Erica creates memorable moments for our team and our clients and has had a career full of her own. She joined the agency from Dentsu Aegis’ MKTG where she led their experiential division, chaired their DE&I Council and worked with clients like Microsoft, Pillsbury, AT&T, Google, Wells Fargo and Pepsi. She helped launch the WNBA, is a Hall of Fame member, was a Billboard finalist with Drake and a track and field Athlete of the Decade. When she’s not spending her free time serving on boards, building communities or making playlists she’s attending live events herself. Did someone say Beyonce?

matt rader

SVP, Integrated Marketing & Analytics

There’s no one who understands client needs like someone who has walked in their shoes. Matt has spent 20 years in those shoes at Energizer, Playtex, Edgewell Personal Care and Bestfoods. He’s won Effies, launched a Schick shaving brand that delivered 80% incrementally to the franchise and has numerous innovations still on the shelves today. As a result, he masterfully creates solutions that meet the needs of both sales teams and retail buyers and ultimately delivers incremental growth for his clients.

matt rader

SVP, Integrated Marketing & Analytics

There’s no one who understands client needs like someone who has walked in their shoes. Matt has spent 20 years in those shoes at Energizer, Playtex, Edgewell Personal Care and Bestfoods. He’s won Effies, launched a Schick shaving brand that delivered 80% incrementally to the franchise and has numerous innovations still on the shelves today. As a result, he masterfully creates solutions that meet the needs of both sales teams and retail buyers and ultimately delivers incremental growth for his clients.

carey mason

diversity & inclusion advisor

As one who has felt the impact of race throughout his life and reaped the benefits of his family enabling him to be a first-gen college graduate, Carey became a DEI professional after a successful career as a senior global executive for ADP. He looks at our processes and practices through a DEI lens to keep us advancing our efforts to maximize opportunities for diverse employees and recognize the impact the work we create has on the world at large. He currently serves on a number of boards including Out Boulder County who received critical acclaim and a CDC grant for their work getting COVID-19 vaccines to the LGBTQ+ community.

carey mason

diversity & inclusion advisor

As one who has felt the impact of race throughout his life and reaped the benefits of his family enabling him to be a first-gen college graduate, Carey became a DEI professional after a successful career as a senior global executive for ADP. He looks at our processes and practices through a DEI lens to keep us advancing our efforts to maximize opportunities for diverse employees and recognize the impact the work we create has on the world at large. He currently serves on a number of boards including Out Boulder County who received critical acclaim and a CDC grant for their work getting COVID-19 vaccines to the LGBTQ+ community.

erin keller

VP, New Business Development

Accomplished in New Business Development and Operations, Erin’s behind-the-scenes knowledge has proven to be an invaluable asset in developing long-term relationships between her clients and the top Marketing agencies she has worked with.  The years spent with top Marketing agencies has helped Erin consult with her clients to determine the best approach for their business which ultimately leads to creating award-winning campaigns that move quickly to market.  With a background across a wide range of categories, Erin brings unique approaches to ways of working.

erin keller

VP, New Business Development

Accomplished in New Business Development and Operations, Erin’s behind-the-scenes knowledge has proven to be an invaluable asset in developing long-term relationships between her clients and the top Marketing agencies she has worked with.  The years spent with top Marketing agencies has helped Erin consult with her clients to determine the best approach for their business which ultimately leads to creating award-winning campaigns that move quickly to market.  With a background across a wide range of categories, Erin brings unique approaches to ways of working.

04 Work
See More Work
05 Culture
8 January 2022
Bronco at the Bozeman Ice Festival
The 2021 Bronco Event Series concluded with our last event in Bozeman, MT at the Bozeman Ice Festival. This 4-day festival is the signature event of the Ice Climbing Alliance which is dedicated to promoting and preserving access and quality climbing experiences across Montana and the US. Bronco advocated a static display at the expo […]
22 October 2021
Autism Canada Partners with Public Label for brand relaunch
Effort Will Include New Brand Positioning and Website Redesign to Expand Canadians’ Awareness of Autism Spectrum Disorder Creative marketing agency Public Label Canada announced today a new partnership with Autism Canada, the only Canadian organization with a national perspective on the issues currently facing those with Autism Spectrum Disorder (ASD), their families and other stakeholders. […]
25 June 2021
City of Sturgis Unveils New Brand Identity for Motorcycle Rally Created by Public Label
South Dakota’s City of Sturgis, best known for its annual Sturgis Motorcycle Rally – the largest motorcycle rally in the world – is spreading its wings with a new look and feel that represents the future of the Rally while immortalizing its heritage as it ushers in a new wave of riders. Created by our […]

06 Connect
Denver
3120 Blake Street. Unit A
Denver, CO
80205
303-447-7300
Toronto
5250 Satellite Drive,
Unit #2
Mississauga, ON L4W 5G5
289-270-3022