At Public Label, our mission is to help brands recognize and align with consumer’s motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.
The retail category changes constantly and while some people would find this a little maddening – we think it’s a total blast. From creating multi-brand events to helping brands win the digital space, our seasoned shopper experts can do everything to blow your brand up.
We bleed experiential. Not really, but well…you get the point. We reach beyond data to create disruptive experiences people aren’t soon to forget. Because like they say, actions always speak louder than words.
Car nuts. Corgi lovers. Adults who paint-by-numbers. Meet the integrated agency created to hack into the cultures of today’s world. When we unlock groups of people who share interests, we shake up brands.