01

a new agency.
a new beginning.

01

flo’s chop shop

01

adding a fresh perspective

01

looking for a new ride?

02 News
03 about

At Public Label, our mission is to help brands recognize and align with consumer’s motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.

Integrated
Integrated

Car nuts. Corgi lovers. Adults who paint-by-numbers. Meet the integrated agency created to hack into the cultures of today’s world. When we unlock groups of people who share interests, we shake up brands.

experiential

We bleed experiential. Not really, but well…you get the point. We reach beyond data to create disruptive experiences people aren’t soon to forget. Because like they say, actions always speak louder than words.

experiential
shopper
shopper

The retail category changes constantly and while some people would find this a little maddening – we think it’s a total blast. From creating multi-brand events to helping brands win the digital space, our seasoned shopper experts can do everything to blow your brand up.

meet the team

brian kittelson

evp brand strategy and commercialization, U.S.

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills growing some the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

brian kittelson

evp brand strategy and commercialization, U.S.

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills growing some the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

eric moncaleano

executive creative director, north america

As the newest member of the Public Label executive team, Eric leads the agency’s creative offering across North America. An award-winning Executive Creative Director, he is a firm believer in the power of combining popular culture, trends, and technology to create emotionally compelling stories that make people think and feel. Always seeking new adventures and challenges, Eric recently moved to Boulder, CO, to pursue his wanderlust and improve his skiing.

eric moncaleano

executive creative director, north america

As the newest member of the Public Label executive team, Eric leads the agency’s creative offering across North America. An award-winning Executive Creative Director, he is a firm believer in the power of combining popular culture, trends, and technology to create emotionally compelling stories that make people think and feel. Always seeking new adventures and challenges, Eric recently moved to Boulder, CO, to pursue his wanderlust and improve his skiing.

brian cohen

ceo

Innovation, curiosity, and collaboration is at the core of what drives Brian each and every day. He’s witnessed first-hand the power of harnessing cultural influences to drive breakthrough creative ideas and marketing communications, and has a passion for understanding customer audiences and what motivates them to act. Curiosity, growth, and adventure are always at the center of Brian’s directive. It’s what drives him and fuels his recommendations to our clients.

brian cohen

ceo

Innovation, curiosity, and collaboration is at the core of what drives Brian each and every day. He’s witnessed first-hand the power of harnessing cultural influences to drive breakthrough creative ideas and marketing communications, and has a passion for understanding customer audiences and what motivates them to act. Curiosity, growth, and adventure are always at the center of Brian’s directive. It’s what drives him and fuels his recommendations to our clients.

anne dean

gm/svp marketing solutions, Canada

Anne is a client-focused leader who translates broad strategies into clear business objectives and action plans that drive Brand growth in both regional and global marketplaces. Anne is a strong communicator whose combination of general management and client-facing agency experience ensures she fosters ongoing relationships that drive business success. A true believer in the power of the right talent team, Anne is focussed on nurturing and developing a culture that is built on trust, collaboration, diverse thinking and creative curiosity.

anne dean

gm/svp marketing solutions, Canada

Anne is a client-focused leader who translates broad strategies into clear business objectives and action plans that drive Brand growth in both regional and global marketplaces. Anne is a strong communicator whose combination of general management and client-facing agency experience ensures she fosters ongoing relationships that drive business success. A true believer in the power of the right talent team, Anne is focussed on nurturing and developing a culture that is built on trust, collaboration, diverse thinking and creative curiosity.

gary westgate

vp, creative director, canada

Recently joining the leadership team in Canada, Gary brings ECD leadership experience from creative agencies like TAXI, Anomaly, Downtown Partners, Ammirati, and more. He’s spent years creating award-winning work that defined brands, ranging from global positionings to #1-voted Super Bowl spots. Gary passionately believes ideas must be worth the attention. Along with developing trusting relationships with peers and clients, this is what Gary values the most.

gary westgate

vp, creative director, canada

Recently joining the leadership team in Canada, Gary brings ECD leadership experience from creative agencies like TAXI, Anomaly, Downtown Partners, Ammirati, and more. He’s spent years creating award-winning work that defined brands, ranging from global positionings to #1-voted Super Bowl spots. Gary passionately believes ideas must be worth the attention. Along with developing trusting relationships with peers and clients, this is what Gary values the most.

stephanie sumner

svp, growth

Stephanie is a masterful agency matchmaker, especially when you consider that the new business process is so often compared to dating and courtship. She employs her keen listening skills, sincere desire for mutual success and old-fashioned honesty to build and sustain successful relationships. Clients appreciate her devotion to their needs and wants. Colleagues value her calm demeanor and encouragement to deliver their best work. In her spare time, she celebrates amazing women who tend to keep that amazingness to themselves through her podcast, Quiet Women.

stephanie sumner

svp, growth

Stephanie is a masterful agency matchmaker, especially when you consider that the new business process is so often compared to dating and courtship. She employs her keen listening skills, sincere desire for mutual success and old-fashioned honesty to build and sustain successful relationships. Clients appreciate her devotion to their needs and wants. Colleagues value her calm demeanor and encouragement to deliver their best work. In her spare time, she celebrates amazing women who tend to keep that amazingness to themselves through her podcast, Quiet Women.

04 Work
See More Work
05 Culture
11 January 2021
killed it award-
taylor pettigrew

The Killed It Award is handed out monthly to the employee who, well, killed it. Someone who went above and beyond in the previous month to ensure coworkers and clients are supported and that the best work goes out the door with flawless execution.

02 December 2020
public label employees: beer me!

The internal launch team decided to give the people what they want to commemorate the launch of Public Label – and the people want beer!

24 November 2020
thanksgiving charity drive

Join us in spreading kindness by providing food and clothes to those in need. It’s what the holidays are all about and it just feels good.

11 January 2021
killed it award-
taylor pettigrew

The Killed It Award is handed out monthly to the employee who, well, killed it. Someone who went above and beyond in the previous month to ensure coworkers and clients are supported and that the best work goes out the door with flawless execution.

02 December 2020
public label employees: beer me!

The internal launch team decided to give the people what they want to commemorate the launch of Public Label – and the people want beer!

24 November 2020
thanksgiving charity drive

Join us in spreading kindness by providing food and clothes to those in need. It’s what the holidays are all about and it just feels good.

06 Connect
Boulder
3020 Carbon Pl.
Suite #300
Boulder, CO 80301
303 447 7300
Toronto
5250 Satellite Drive,
Unit #2
Mississauga, ON L4W 5G5
887 628 2405