01

new brand identity

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genuine human connections

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one on one

02 News
03 about

At Public Label, our mission is to help brands recognize and align with consumer’s motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.

Integrated
Integrated

Car nuts. Corgi lovers. Adults who paint-by-numbers. Meet the integrated agency created to hack into the cultures of today’s world. When we unlock groups of people who share interests, we shake up brands.

experiential

We bleed experiential. Not really, but well…you get the point. We reach beyond data to create disruptive experiences people aren’t soon to forget. Because like they say, actions always speak louder than words.

experiential
shopper
shopper

The retail category changes constantly and while some people would find this a little maddening – we think it’s a total blast. From creating multi-brand events to helping brands win the digital space, our seasoned shopper experts can do everything to blow your brand up.

meet the team

brian kittelson

evp brand strategy and commercialization, U.S.

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills where he built their shopper marketing organization and grew some of the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

brian kittelson

evp brand strategy and commercialization, U.S.

Brian isn’t just a seasoned executive with more than 20 years in this business. He’s a hybrid of both consumer and retail expertise. That’s a big deal, especially when you’re tasked with solving the kinds of marketing challenges in today’s world. He spent most of his career at General Mills where he built their shopper marketing organization and grew some of the world’s biggest brands. With a passion for the outdoors and fitness, you can often find Brian out exploring or training for his next big adventure.

eric moncaleano

executive creative director, north america

Eric leads the agency’s creative offering across North America. An award-winning Executive Creative Director at agencies like Publicis, FCB and Hal Riney and Partners and on work like the iconic Is It In You campaign for Gatorade, he is a firm believer in the power of combining popular culture, trends and technology to create emotionally compelling stories that make people think and feel. Always seeking new adventures and challenges, Eric recently moved to Boulder to pursue his wanderlust and improve his skiing.

eric moncaleano

executive creative director, north america

Eric leads the agency’s creative offering across North America. An award-winning Executive Creative Director at agencies like Publicis, FCB and Hal Riney and Partners and on work like the iconic Is It In You campaign for Gatorade, he is a firm believer in the power of combining popular culture, trends and technology to create emotionally compelling stories that make people think and feel. Always seeking new adventures and challenges, Eric recently moved to Boulder to pursue his wanderlust and improve his skiing.

erica calhoun

svp, head of experiential

Erica creates memorable moments for our team and our clients and has had a career full of her own. She joined the agency from Dentsu Aegis’ MKTG where she led their experiential division, chaired their DE&I Council and worked with clients like Microsoft, Pillsbury, AT&T, Google, Wells Fargo and Pepsi. She helped launch the WNBA, is a Hall of Fame member, was a Billboard finalist with Drake and a track and field Athlete of the Decade. When she’s not spending her free time serving on boards, building communities or making playlists she’s attending live events herself. Did someone say Beyonce?

erica calhoun

svp, head of experiential

Erica creates memorable moments for our team and our clients and has had a career full of her own. She joined the agency from Dentsu Aegis’ MKTG where she led their experiential division, chaired their DE&I Council and worked with clients like Microsoft, Pillsbury, AT&T, Google, Wells Fargo and Pepsi. She helped launch the WNBA, is a Hall of Fame member, was a Billboard finalist with Drake and a track and field Athlete of the Decade. When she’s not spending her free time serving on boards, building communities or making playlists she’s attending live events herself. Did someone say Beyonce?

anne dean

gm/svp marketing solutions, Canada

Anne is a client-focused leader who translates broad strategies into clear business objectives and action plans that drive brand growth in both regional and global marketplaces. She led SGK’s Canadian operation for 16 years and brings a combination of general management and client-facing agency experience that ensures she fosters ongoing relationships that drive business success. A true believer in the power of the right talent team, Anne is focused on nurturing and developing a culture built on trust, collaboration, diverse thinking and creative curiosity.

anne dean

gm/svp marketing solutions, Canada

Anne is a client-focused leader who translates broad strategies into clear business objectives and action plans that drive brand growth in both regional and global marketplaces. She led SGK’s Canadian operation for 16 years and brings a combination of general management and client-facing agency experience that ensures she fosters ongoing relationships that drive business success. A true believer in the power of the right talent team, Anne is focused on nurturing and developing a culture built on trust, collaboration, diverse thinking and creative curiosity.

gary westgate

vp, creative director, canada

Gary brings ECD leadership experience from creative agencies like TAXI, Anomaly, Downtown Partners, Ammirati and Innocean. He’s spent years creating award-winning work that defined brands, ranging from global positionings to #1-voted Super Bowl spots. Gary passionately believes ideas must be worth the attention. Along with developing trusting relationships with peers and clients which is what Gary values the most.

Check out Gary’s portfolio here to learn more about the work he’s done!

gary westgate

vp, creative director, canada

Gary brings ECD leadership experience from creative agencies like TAXI, Anomaly, Downtown Partners, Ammirati and Innocean. He’s spent years creating award-winning work that defined brands, ranging from global positionings to #1-voted Super Bowl spots. Gary passionately believes ideas must be worth the attention. Along with developing trusting relationships with peers and clients which is what Gary values the most.

Check out Gary’s portfolio here to learn more about the work he’s done!

stephanie sumner

svp, growth

Stephanie is a masterful agency matchmaker, especially when you consider that the new business process is so often compared to dating and courtship. Honed at McKinney, she employs her keen listening skills, sincere desire for mutual success and old-fashioned honesty to build and sustain successful relationships. Clients appreciate her devotion to their needs and wants. Colleagues value her calm demeanor and encouragement to deliver their best work. In her spare time, she celebrates amazing women who tend to keep that amazingness to themselves through her podcast, Quiet Women.

stephanie sumner

svp, growth

Stephanie is a masterful agency matchmaker, especially when you consider that the new business process is so often compared to dating and courtship. Honed at McKinney, she employs her keen listening skills, sincere desire for mutual success and old-fashioned honesty to build and sustain successful relationships. Clients appreciate her devotion to their needs and wants. Colleagues value her calm demeanor and encouragement to deliver their best work. In her spare time, she celebrates amazing women who tend to keep that amazingness to themselves through her podcast, Quiet Women.

joshua baze

evp, strategy, north america

Josh is an award-winning hybrid of brand and digital strategy which he oversees at Public Label. In the course of his career at notable agencies like Edelman and Draftfcb as well as Google, he has worked with 42 of the world’s 50 biggest advertisers. Colleagues and clients alike are impressed by his comprehensive, media agnostic approach that uncovers opportunities for accelerated growth. His not-so-guilty pleasures are sad indie pop songs and hanging out with his rescue dogs.

joshua baze

evp, strategy, north america

Josh is an award-winning hybrid of brand and digital strategy which he oversees at Public Label. In the course of his career at notable agencies like Edelman and Draftfcb as well as Google, he has worked with 42 of the world’s 50 biggest advertisers. Colleagues and clients alike are impressed by his comprehensive, media agnostic approach that uncovers opportunities for accelerated growth. His not-so-guilty pleasures are sad indie pop songs and hanging out with his rescue dogs.

carey mason

diversity & inclusion advisor

As one who has felt the impact of race throughout his life and reaped the benefits of his family enabling him to be a first-gen college graduate, Carey became a DEI professional after a successful career as a senior global executive for ADP. He looks at our processes and practices through a DEI lens to keep us advancing our efforts to maximize opportunities for diverse employees and recognize the impact the work we create has on the world at large. He currently serves on a number of boards including Out Boulder County who received critical acclaim and a CDC grant for their work getting COVID-19 vaccines to the LGBTQ+ community.

carey mason

diversity & inclusion advisor

As one who has felt the impact of race throughout his life and reaped the benefits of his family enabling him to be a first-gen college graduate, Carey became a DEI professional after a successful career as a senior global executive for ADP. He looks at our processes and practices through a DEI lens to keep us advancing our efforts to maximize opportunities for diverse employees and recognize the impact the work we create has on the world at large. He currently serves on a number of boards including Out Boulder County who received critical acclaim and a CDC grant for their work getting COVID-19 vaccines to the LGBTQ+ community.

04 Work
See More Work
05 Culture
8 June 2021
Experiential Marketing and Genuine Human Connections
Return on Investment (ROI) Requires Return on Emotion (ROE) There has been a lot of chatter from brands and agencies alike about the post-pandemic future and the importance of connecting with consumers in a more human way – to see beyond the data and truly understand what motivates them in order to develop deep, emotional […]
02 December 2020
public label employees: beer me!

The internal launch team decided to give the people what they want to commemorate the launch of Public Label – and the people want beer!

24 November 2020
thanksgiving charity drive

Join us in spreading kindness by providing food and clothes to those in need. It’s what the holidays are all about and it just feels good.

02 December 2020
public label employees: beer me!

The internal launch team decided to give the people what they want to commemorate the launch of Public Label – and the people want beer!

24 November 2020
thanksgiving charity drive

Join us in spreading kindness by providing food and clothes to those in need. It’s what the holidays are all about and it just feels good.

06 Connect
Boulder
3020 Carbon Pl.
Suite #300
Boulder, CO 80301
303-447-7300
Toronto
5250 Satellite Drive,
Unit #2
Mississauga, ON L4W 5G5
289-270-3022