Orgain, Rxbar Leverage Content Marketing, Influencers

As COVID-19 continues to restrict gym visits and in-person product sampling, two marketers of nutrition-based products are doubling down on content marketing via influencers to promote not just physical fitness but mental health via online events.

Orgain, which markets plant-based protein powder, is partnering with influencers like chef Gabriele Bertaccini (Orgain video here), fitness company owner Joe De Sena (video here) and distance athlete Charlie Engle (video here) to provide 30,000 consumers with 30 days of free, customized wellness content as an alternative to traditional New Year’s resolutions.

Through Feb. 11, consumers can sign up for the “30-day challenge” via Orgain’s “A Clean & Smoothie Start” landing page and receive a free sample of plant-based protein powder.

Read the full article on Media Post to see how we rolled out the Orgain contest and digital experiences!