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Beyond Binary with Michal Duffy
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Beyond Binary with Michal Duffy

In support of Pride Month, our Diversity & Inclusion Committee welcomed a guest speaker from Out Boulder County (OBC) – the area’s LGBTQ advocacy and community center.  Michal Duffy, Out Boulder County’s Education & Program Manager shared a presentation called Beyond Binary: LGBTQ Concepts & Etiquette. During this session, we had the opportunity to learn and discuss the […]

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City of Sturgis Unveils New Brand Identity for Motorcycle Rally Created by Public Label
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City of Sturgis Unveils New Brand Identity for Motorcycle Rally Created by Public Label

South Dakota’s City of Sturgis, best known for its annual Sturgis Motorcycle Rally – the largest motorcycle rally in the world – is spreading its wings with a new look and feel that represents the future of the Rally while immortalizing its heritage as it ushers in a new wave of riders. Created by our […]

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Experiential Marketing and Genuine Human Connections
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Experiential Marketing and Genuine Human Connections

Return on Investment (ROI) Requires Return on Emotion (ROE) There has been a lot of chatter from brands and agencies alike about the post-pandemic future and the importance of connecting with consumers in a more human way – to see beyond the data and truly understand what motivates them in order to develop deep, emotional […]

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moving at the speed of culture
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moving at the speed of culture

Linked In told me a couple weeks ago that I have been leading Public Label Canada for a year. Wow! The pandemic may have slowed down the “normal” activities of day-to-day life, but time just seems to have flown by. I couldn’t be more excited about our Public Label team, and agency, and what’s ahead […]

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Path to leadership with our very own REEL Woman, Anne Dean
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Path to leadership with our very own REEL Woman, Anne Dean

In celebration of Women’s History Month, our very own, Anne Dean, has shared her story and path to leadership as part of REEL 360’s REEL WOMEN series. Anne is an inspiration to our team and a true example of excellence in leadership. She is a client-focused leader who translates broad strategies into clear business objectives and action plans […]

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