It’s time for another Super Bowl. Time to see which team will make the respectable claim as the best in the National Football League, it’s business as usual really. Only, COVID-19, there’s that. COVID has changed the way we do everything and advertising during the Super Bowl is no exception. The truth is, the world […]
As COVID-19 continues to restrict gym visits and in-person product sampling, two marketers of nutrition-based products are doubling down on content marketing via influencers to promote not just physical fitness but mental health via online events. Orgain, which markets plant-based protein powder, is partnering with influencers like chef Gabriele Bertaccini (Orgain video here), fitness company owner […]
Match Marketing Group Launches Public Label and Match Retail, Two North American Agencies Built for the Future of Marketing and Retail New Agencies Offer Integrated Creative Marketing and Retail Expertise, Respectively, Servicing Clients across North America, Driving Growth and Building a Creative Culture North American consumer engagement agency Match Marketing Group announced today the launch […]
The new hires further cement the agency’s stake in creative growth Public Label has announced the appointment of two creative directors, Matt Horton and Dexter Black, who will join the agency’s growing creative department across integrated and experiential, respectively. Reporting to Eric Moncaleano, ECD, Matt and Dexter will collaborate with client services, strategy and leadership […]
As we approach the United States Presidential election on November 3rd, Facebook has introduced a few key measures to combat voter misinformation, suppression, and foreign influence on US elections. If your brand is running paid media on Facebook or Instagram, here’s what you need to know. Ads about social issues, elections, or politics will be […]