director, experiential strategy
Director Experiential Strategy
Public Label seeks an Experiential Strategy Director to lead the strategic relationship internally and externally on one or more key clients.. They are expected to serve as the proxy for the consumer/customer and have an instinctive understanding of consumer beliefs, values, attitudes and behaviors. They will develop a full understanding of the client’s business, its landscape, challenges and objectives so they can operate as a strong strategic partner. They have a thorough understanding of how to grow brands in today’s OMNI environment.