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brand ambassador casting call

At Public Label, our mission is to help brands recognize and align with consumers motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth.

Looking to cultivate and elevate responsible, friendly, professionals who can represent our luxury brands as “the” product expert. Our Ambassadors create excitement and deliver brand messages to consumer audiences in both On and Off Premise Accounts and Events. Our Ambassadors must be passionate about Spirits and Wine.


Brand Ambassador Duties:

      • Invite, engage, and inspire consumers to sample products
      • Create an experience for consumers through brand storytelling and education
      • Provide timely and accurate reporting via an online reporting system
      • Encourage consumers to engage and participate in brand activation
      • Distribute marketing materials and promotional items
      • Articulate best practices and trends back to the client via recap and event photos
      • Build Brand awareness
      • Assist in event setup / breakdown of promotional assets
      • Personify our company’s core values and serves as a brand and category expert



      • 21 years of age
      • Valid driver’s license
      • Excellent communication skills
      • Access to technology for reporting


In Person Casting Details:

November 15th 2021

12pm to 3pm

5pm to 8:30pm

Rochester Airport Marriott

1890 W. Ridge Road

Rochester, NY

November 16th 2021

12pm to 3pm

5pm to 8:30pm

Hilton Garden Inn Downtown Buffalo

10 Lafayette Square

Buffalo, NY