JBS’ Planterra startup targets plant-based foods with OZO brand

When you decide to take on the giants of plant-based protein foods, you can mimic their save-the-planet marketing approach — or try something different. Maybe something whimsical?

The OZO brand from startup Planterra Foods is doing the latter, as reflected in the company’s first campaign for its plant-based burger patties, ground and Mexican-seasoned ground products.

Read the full article on Media Post to see how we made campaign OZO-good.