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How dave’s killer bread engaged its “breadheads” with burger kits

Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked up a multi-layered approach that was part sampling, give-back mission and social media livestream. Anchored around National Grilling Day on July 22, naturally, the campaign targeted loyal “BreadHeads.”

Read the full article on EVENT MARKETER to understand how we supported the launch.

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