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5 insights on activating at an industry show amid the pandemic

Among events to take place in reopened states in Q2 was the 16th annual Oklahoma City Farm Show, June 18-20. Rescheduled from April, the indoor-outdoor show with its 150,000 square feet of agricultural and ranching exhibits allows attendees to get up close and personal with the latest machinery, equipment, technology and services. Among exhibiting brands was Can-Am, part of the BRP (Bombardier Recreational Products) company, which manufactures ATV and side-by-side style vehicles used by farmers and ranchers for both work and leisure.

Read the full article on EVENT MARKETER to see the measures that we took to activate during the pandemic.

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