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The Big Game
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The Big Game

It’s time for another Super Bowl. Time to see which team will make the respectable claim as the best in the National Football League, it’s business as usual really. Only, COVID-19, there’s that. COVID has changed the way we do everything and advertising during the Super Bowl is no exception.  The truth is, the world […]

Orgain, Rxbar Leverage Content Marketing, Influencers
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Orgain, Rxbar Leverage Content Marketing, Influencers

As COVID-19 continues to restrict gym visits and in-person product sampling, two marketers of nutrition-based products are doubling down on content marketing via influencers to promote not just physical fitness but mental health via online events. Orgain, which markets plant-based protein powder, is partnering with influencers like chef Gabriele Bertaccini (Orgain video here), fitness company owner […]

Introducing Public Label
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Introducing Public Label

Match Marketing Group Launches Public Label and Match Retail, Two North American Agencies Built for the Future of Marketing and Retail New Agencies Offer Integrated Creative Marketing and Retail Expertise, Respectively,  Servicing Clients across North America, Driving Growth and Building a Creative Culture North American consumer engagement agency Match Marketing Group announced today the launch […]

5 insights on activating at an industry show amid the pandemic
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5 insights on activating at an industry show amid the pandemic

Among events to take place in reopened states in Q2 was the 16th annual Oklahoma City Farm Show, June 18-20. Rescheduled from April, the indoor-outdoor show with its 150,000 square feet of agricultural and ranching exhibits allows attendees to get up close and personal with the latest machinery, equipment, technology and services. Among exhibiting brands was […]

Cannabis in Canada: A consumer-first approach is needed
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Cannabis in Canada: A consumer-first approach is needed

Marketers are known for using words like “affinity”, “awareness”, “consideration” and “loyalty”. We look at these metrics as markers of a brand, their value and their place in the market. But, what if your consumers don’t care about your product’s “positioning”? What if they just want to get high? A recent survey showed that 35% of Canadian consumers […]

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