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Experiential Marketing and Genuine Human Connections
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Experiential Marketing and Genuine Human Connections

Return on Investment (ROI) Requires Return on Emotion (ROE) There has been a lot of chatter from brands and agencies alike about the post-pandemic future and the importance of connecting with consumers in a more human way – to see beyond the data and truly understand what motivates them in order to develop deep, emotional […]

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moving at the speed of culture
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moving at the speed of culture

Linked In told me a couple weeks ago that I have been leading Public Label Canada for a year. Wow! The pandemic may have slowed down the “normal” activities of day-to-day life, but time just seems to have flown by. I couldn’t be more excited about our Public Label team, and agency, and what’s ahead […]

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The Big Game
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The Big Game

It’s time for another Super Bowl. Time to see which team will make the respectable claim as the best in the National Football League, it’s business as usual really. Only, COVID-19, there’s that. COVID has changed the way we do everything and advertising during the Super Bowl is no exception.  The truth is, the world […]

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Orgain, Rxbar Leverage Content Marketing, Influencers
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Orgain, Rxbar Leverage Content Marketing, Influencers

As COVID-19 continues to restrict gym visits and in-person product sampling, two marketers of nutrition-based products are doubling down on content marketing via influencers to promote not just physical fitness but mental health via online events. Orgain, which markets plant-based protein powder, is partnering with influencers like chef Gabriele Bertaccini (Orgain video here), fitness company owner […]

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Introducing Public Label
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Introducing Public Label

Match Marketing Group Launches Public Label and Match Retail, Two North American Agencies Built for the Future of Marketing and Retail New Agencies Offer Integrated Creative Marketing and Retail Expertise, Respectively,  Servicing Clients across North America, Driving Growth and Building a Creative Culture North American consumer engagement agency Match Marketing Group announced today the launch […]

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