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Healthy, Wealthy Money Conversations
Edge
Healthy, Wealthy Money Conversations

EDGE’s theme for Q2 was ‘Getting Personal’, with June focusing on our employees’ wellbeing on the personal finance management front.  We wrapped up the quarter with a workshop led by Jenn Uhen of the Pledgettes, where she, as our “financial mentor,” did a fantastic job of guiding us through “healthy, wealthy money conversations.” The session […]

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Public Label Appoints Erica Calhoun as SVP, Head of Experiential for North America
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Public Label Appoints Erica Calhoun as SVP, Head of Experiential for North America

Creative marketing agency Public Label has announced the appointment of Erica Calhoun, who joins the agency as Senior Vice President and Head of Experiential, working across the agency’s highest profile accounts such as Moët Hennessey, Ford Bronco, adidas, BRP and Progressive, among others. Reporting to Brian Kittelson, Public Label’s EVP Brand Strategy and Commercialization, Calhoun […]

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City of Sturgis Unveils New Brand Identity for Motorcycle Rally Created by Public Label
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City of Sturgis Unveils New Brand Identity for Motorcycle Rally Created by Public Label

South Dakota’s City of Sturgis, best known for its annual Sturgis Motorcycle Rally – the largest motorcycle rally in the world – is spreading its wings with a new look and feel that represents the future of the Rally while immortalizing its heritage as it ushers in a new wave of riders. Created by our […]

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Emotional Intelligence
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Emotional Intelligence

With May being Mental Health Awareness Month, the EDGE team welcomed BlueEQ™ keynote speaker Dr. Bruce Jackson to introduce & discuss Emotional Intelligence (EQ). During the workshop we learned that Emotional intelligence is the ability to identify and manage your own emotions as well as the emotions of others. Learning these skills enable us to […]

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Experiential Marketing and Genuine Human Connections
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Experiential Marketing and Genuine Human Connections

Return on Investment (ROI) Requires Return on Emotion (ROE) There has been a lot of chatter from brands and agencies alike about the post-pandemic future and the importance of connecting with consumers in a more human way – to see beyond the data and truly understand what motivates them in order to develop deep, emotional […]

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