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Orgain, Rxbar Leverage Content Marketing, Influencers
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Orgain, Rxbar Leverage Content Marketing, Influencers

As COVID-19 continues to restrict gym visits and in-person product sampling, two marketers of nutrition-based products are doubling down on content marketing via influencers to promote not just physical fitness but mental health via online events. Orgain, which markets plant-based protein powder, is partnering with influencers like chef Gabriele Bertaccini (Orgain video here), fitness company owner […]

Public Label taps Matt Horton and Dexter Black as creative directors
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Public Label taps Matt Horton and Dexter Black as creative directors

The new hires further cement the agency’s stake in creative growth Public Label has announced the appointment of two creative directors, Matt Horton and Dexter Black, who will join the agency’s growing creative department across integrated and experiential, respectively. Reporting to Eric Moncaleano, ECD, Matt and Dexter will collaborate with client services, strategy and leadership […]