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The Journey To Unconscious Bias
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The Journey To Unconscious Bias

Carey Mason, certified Diversity Specialist and TAB Business Coach, recently took our team through a diversity training. As much as we try to be culturally sensitive and aware of how each of our differences make us special or unique, there is always room to learn more. Especially when we consider there is an unconscious and thus […]

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The Big Game
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The Big Game

It’s time for another Super Bowl. Time to see which team will make the respectable claim as the best in the National Football League, it’s business as usual really. Only, COVID-19, there’s that. COVID has changed the way we do everything and advertising during the Super Bowl is no exception.  The truth is, the world […]

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Walmart, Microsoft, & TikTok sittin’ in a tree…
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Walmart, Microsoft, & TikTok sittin’ in a tree…

A Social Media Strategist’s thoughts on this weirdly brilliant tech love triangle. On August 27th, Walmart held discussions to join Microsoft in pursuit of TikTok’s US Operations spurring immediate confusion among Twitter chats and headlines alike. But, a Walmart-Microsoft partnership makes a ton of sense for the viral video platform. TikTok saw record growth this […]

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How dave’s killer bread engaged its “breadheads” with burger kits
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How dave’s killer bread engaged its “breadheads” with burger kits

Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked […]

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5 insights on activating at an industry show amid the pandemic
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5 insights on activating at an industry show amid the pandemic

Among events to take place in reopened states in Q2 was the 16th annual Oklahoma City Farm Show, June 18-20. Rescheduled from April, the indoor-outdoor show with its 150,000 square feet of agricultural and ranching exhibits allows attendees to get up close and personal with the latest machinery, equipment, technology and services. Among exhibiting brands was […]

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