As sedan sales continue to drop amidst a global shift toward CUVs and SUVs, Toyota challenged us with bringing relevance back to one of their most iconic nameplates – Corolla. So, how do we remind people of the importance of a car that’s smaller and more nimble than its larger siblings? Two words: Road trip.
We created the Toyota Corolla Road Trip. This influencer-led road trip down the California coast features stops along the way that connected the brand with the latest movements in the fashion, culinary, and sport spaces. It reminds us all that driving isn’t just about taking a bunch of kids to soccer practice. It’s something to be savored and experienced. It’s a destination made up of adventures. And a Corolla is just the car to take us there.