Banks and financial institutions aren’t exactly known for their warm and cuddly personal connections. It seems like they all say and do the exact same boring thing. As they become increasingly commoditized, membership experience can become the big difference maker. Especially around the holidays.
We created ‘card envy’ with the Avion Holiday Boutique. A pop-up shopping destination exclusively for RBC Avion members. Avioners can enjoy everything from valet parking and coat check to gift wrapping and more. All for free. It gives cardmembers a retreat from the stresses of the holiday season and makes RBC look like Santa Claus.