Frozen food gets a bad rap these days. The perception among many audiences, including Millennials, is that frozen entrees aren’t healthy and don’t have the best quality ingredients. Healthy Choice came to us with the challenge to stay relevant. We wound up connecting with an audience that has some pretty strong opinions.
Any choice became an incredi-bowl one
We created an entire integrated, OMNI campaign for Power Bowls that relaunched the Healthy Choice brand. By identifying nine different motivations, we drove Power Bowl’s relevancy making it a smart choice for Millennials and restoring category growth.