We needed to bring five distinct brands of ice cream products together, across multiple channels and nine different retailers to unlock incremental growth for the brands and the category. Not a problem with the right insight.
Millennial moms know that what makes or breaks a day for them isn’t something huge. It’s something little. “Have Happy On Hand” became the message that helped moms make every day a little better throughout the summer with Dreyer’s. An integrated, OMNI campaign tempted existing Dreyer’s ice cream shoppers to put one additional Dreyer’s ice cream brand in their basket, per trip, throughout the season. And it delivered, hitting every key KPI they had.
