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3 Growing Social Trends to Watch in 2021

We’re nearly a full quarter into 2021 and we’ve already seen some wild things unfold in the social and digital world. At Public Label, we like to stay on top of growing trends and help you do the same. So read on for 3 fast-growing trends you’re going to want to keep your eye on in 2021. 

Audio-First Platforms 

Clubhouse has exploded since its launch in April 2020. The audio-only platform, which is currently invite-only and only available to iPhone users, is best described as the love child of a podcast and a live stream. It allows users to host interactive live chats and build communities called “clubs” around specialized topics ranging from tech to parenting. The platform has provided connection and socialization for many people throughout the pandemic and the social media giants are taking note. Instagram, Twitter, LinkedIn, and Spotify recently announced plans to unveil Clubhouse competitors. If you’re looking to grow your brand through education or thought leadership, you’ll want to explore Clubhouse. 

Developments in TikTok Advertising

As more and more brands find success on TikTok, marketers are gaining confidence in the platform as a legitimate brand opportunity. Last year, TikTok surpassed 689 Million global users, launched TikTok Ads Manager, their self-serve ad platform, announced their partnership with Shopify to bring commerce to the platform, and added several new ad types. There are currently 5 types of ads: In-feed Video, Brand Takeover, Top View, Branded Hashtag Challenge, and Branded Effect. All of these ad types offer a ton of opportunities for creative expression, influencer partnership, and brand growth.

Rise in Social-Commerce

Social-commerce— not e-commerce is selling products directly on social media from discovery to checkout. In the last few years, platforms like Instagram, Pinterest, and TikTok have made social commerce possible by introducing features like image searches, shoppable posts, and in-app checkout. According to a survey by Social Media Today, 46% of GenZers said that they buy something on social at least once a month because of brand or influencer’s content. Apparel and beauty products are among the most-purchased items but tech follows closely behind because of TikTok trends like “3 things you didn’t know you needed off of Amazon” where people share their coolest gadgets. 

The social landscape is ever-changing and we’ve seen accelerated change driven by the pandemic, so be sure to check back often for more updates and trends to watch! 

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